Targetized Marketing Campaign

Given the chance to pick from a list of base concepts of products and services, we were assigned to design a short campaign of creative advertisements that would not only explore the traditional media of printed/physical advertisement, but should also pay close attention to the target group it was directed towards.

In my case, I picked the service concept "Hairdressing/Salon" and turned it into a special Salon for both people and their pets, where you can walk in with your pet and both get a hairdressing and grooming treatment respectively.

For the target, I focused on middle-class women and a wide age range given the universal and currently popular nature of this service in particular. For said reason, the aesthetic used was focused on a cartoon-ish style with a colorful yet soft pallet.

The story of the campaign follows a mother and her two daughters, with their three respective dogs, each pair having their own distinctive style, highlighting the universality of the service.